"All across the country, cigarette taxes have gone up,
and I think that's led to a reduction in
smoking," says Carroll. "It's a little unclear whether
that's caused people to trade down from
premium cigarettes or just smoke less."
Either way, manufacturers such as R.J. Reynolds
Tobacco Co., the largest subsidiary of Reynolds
American Inc., are consolidating along with the market
to gain more market share. Company
spokesman Seth Moskowitz says Reynolds is focusing on
two of its brands for growth.
"Eighty percent of our equity resources are devoted to
the Camel and Kool brands," he says. "We're
reallocating resources to focus on our strengths and
moderating the decline of other our brands. In
our plan, the growth of Kool and Camel over a five- to
seven-year period is to exceed the decline on
the other brands."
Textiles
Global competition will continue to reshape the
Triad's textile sector in 2006 as nations other than
China gain a firmer foothold in the market. But the
impact is expected to be more subtle than it
was about a decade ago, when scores of plants were
shuttered.
"The same market pressures are there, but the
downsizing that occurred in late '90s has subsided,"
says Peter Kilduff, associate professor in the
Consumer Apparel and Retail Studies Department at
UNC- Greensboro. "The big issues now are the ending of
quota restrictions and the impact of a
more open trading environment."
Primarily, the Central American Free Trade Agreement
opens up commerce with the Caribbean
basin in 2006. Kilduff thinks it will benefit local
textile companies.
"A lot of the apparel from the Caribbean is made from
U.S. yarn and fabric," he says. "The
suppliers there get the primary benefits from the
trade deal if they continue to use it."
On the other hand, Lloyd Wood, a spokesman for the
American
Manufacturing Trade Action
Coalition
, worries that the Central American Free Trade Agreement will
encourage Triad
companies to move more production to Central
America.
"With NAFTA, it took four to five years for that to
take place," he adds. "Who knows if that window
will be even smaller this time?"
Wood is hoping the U.S. government's textile agreement
with China will help offset any ill effects
from CAFTA in 2006, but he has doubts. In the past, he
says, China has shipped its goods to the
United States through other countries to circumvent
restrictions.
Wood says permanently stabilizing the industry will
take more government intervention. At the
same time, Kilduff says China may not be the main
country to worry about in 2006. Apparel
imports from India, he says, were up 34 percent in
2005.
"In real terms, India has been growing faster as an
exporter to the U.S. than China," he adds.
"Everyone has been focusing on China, but I think
we'll see India come up and be more square in
people's sights. They have a population almost as big
as China's; Indians speak English for
business, and they have a long-established Anglo
business model."
Furniture
Time is of the essence for Triad furniture companies.
A generally strong residential real estate
market nationwide and rebuilding efforts along the
Gulf Coast will keep business robust. But
manufacturers will be pressed to get the latest
merchandise to consumers fast enough.
Mark Phillips, president of The
Phillips Collection in High Point, says his customers
-- furniture
dealers and specialty retailers -- expect freight to
be a fixed percentage of the price of goods. But
their demands require shipping methods that cost more.